Brand Naming test run: one bakery brief, two answers in full
Brand Naming test run: one bakery brief, two answers in full
3 November 2026

Test run. The same AI, the same bakery brief, twice: once on its own, once with Brand Naming. The plain answer recommended the founder's own name. The skill tested it, cut it, and showed why. Both answers in full.

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Brand Strategy sample: making one decision
Brand Strategy sample: making one decision
3 November 2026

Sample output. A fictional Portland coffee roaster asked to put its name on a $12 supermarket blend. The skill wrote a one-page memo: counter with the farms named on the bag, and if the chain refuses, decline.

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Brand Strategy sample: fixing one problem
Brand Strategy sample: fixing one problem
3 November 2026

Sample output. A fictional 12-person accounting firm losing clients to apps. The skill read four rivals, found one already saying everything the firm planned to say, and made one call: sell the check before the decision.

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Copywriting sample: defining a voice
Copywriting sample: defining a voice
3 November 2026

Sample output. A voice profile for a fictional bakery, built from three short pieces it had written, with every trait backed by its own words and tested against a rival's name.

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Copywriting sample: fixing a homepage
Copywriting sample: fixing a homepage
3 November 2026

Sample output. A fictional eight-person agency whose homepage never said it only works with pet brands. The skill kept the founder's own numbers, marked what was missing, and rewrote the top of the page.

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Copywriting sample: error messages and a subject line
Copywriting sample: error messages and a subject line
3 November 2026

Sample output. A fictional grocery app's payment error messages and a delivery-delay subject line, as five options each with a recommendation, and every unconfirmed promise marked.

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Brand Naming: a sample run, brief to recommendation
Brand Naming: a sample run, brief to recommendation
27 August 2026

Sample run. A pre-launch skincare brand for women 50 to 65, named from brief to recommendation: 24 candidates sorted by kind, a shortlist of six, one name recommended, a runner-up and a cut.

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Mastering Claude Skills: A Practical Guide
Mastering Claude Skills: A Practical Guide
9 July 2026

From your first install to a stack you actually maintain, without the theory.

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