Ask AI for a brand name and you get a list. Brand Naming installs the method behind 300+ brands in the AI you already use, so it works the way a naming strategist works: brief first, then a wide pool, then tests, then one name you can defend.
Not a list of names. A brief, a wide pool sorted by kind, and one name tested before it's recommended.
Your AI writes the naming brief before a single name, sorts 20 to 30 candidates by the kind of name they are, tests a shortlist on six criteria, and recommends one name, with a runner-up and the names to cut.
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Say your name out loud to someone who's never heard it, then ask them to spell it. If they can't, neither can the next customer.
“I’d been sure about ‘The Wellness Clinic’ for months. The skill tested it, showed me it was descriptive and already crowded in the UK market, and cut it. I was annoyed for a day and grateful ever since.”
“I gave plain ChatGPT and the skill the same brief. One gave me ten safe names. The other asked me 12 questions first and gave me one name with the risks listed. Not close.”
“It flagged that ‘Pipi’ means ‘wee’ in French before we’d spent anything on it. That alone paid for the skill many times over.”
“An agency quoted me £12,000 and six weeks for naming. I had a shortlist I trusted in an afternoon.”
“We needed a name that worked in English, Hindi and Marathi. It checked how each shortlisted name sounded and what it meant in all three. No generic tool did that.”
From people who have used Sahil Gandhi's skills, frameworks and processes in their own work. Names withheld at their request. Results vary from business to business.
You can prompt for names. You can't prompt for the questions you didn't know to ask. See the side-by-side above.
It runs first-pass web, domain and language checks where your AI can search. Most AI tools can't query trademark registers, so it gives you the exact search to run, with the register for your market. It never says a name is cleared.
No. Nothing to watch. Your AI does the work with you.
A weak rating on ownability cuts the name, whatever its total. The score can't buy its way past it.
No. It scores the shortlist itself, in a table you can check.
For quick feedback, yes, and it says the feedback is provisional. For a real decision it writes the brief first and adds your names to the pool, because judging names against criteria you chose after seeing them is not a test.
Yes. They share one brand file. If you have run Brand Strategy, the naming brief fills in from it, and the result is saved back.
Claude, Claude Code, ChatGPT and other AI tools that read skills. The install guide covers each one.
Yes. The sample run that ships in the download is free to read: the brief, 24 candidates sorted by kind, the shortlist, the recommendation, the runner-up and the cut. It is linked from the top of this page.
You'll say the name every day for years. Test it before it goes on the sign.
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Your AI works out what you need first: a full brand strategy built from scratch, one problem fixed, or one decision made by a deadline. It asks before it answers, and keeps one brand file across every session.
Your AI writes the naming brief before a single name, sorts 20 to 30 candidates by the kind of name they are, tests a shortlist on six criteria, and recommends one name, with a runner-up and the names to cut.
Your AI asks before it writes, picks one angle, writes in your voice and never makes up a quote, a number or an offer.
